On a recent Jet Airways flight in India, I saw animations being used to demonstrate the safety features of the aircraft (i.e., use of seat buckle, oxygen mask, etc). I felt that this was a very creative way to communicate the safety message across to the audience.
Why are animations beneficial?
- It is universally understood irrespective of age, educational background, and culture.
- It can be a more creative way to convey the safety message to passengers in a “cool” way and can constitute a part of the customer experience.
- Though I have no real evidence as to whether animations are superior to traditional (recorded or live) safety videos in terms of better passenger performance in the event of an emergency, animated videos appear to have the potential to capture the attention of the audience to the safety material.
Here is an interesting article on this topic.