Monday, August 20, 2012

Technology and the Distracted Driver

Mr. Mouhamad Naboulsi’s recent post in the Cognitive Engineering and Decision Making group on Linkedin bought my attention to this articleRoximity and Ford have partnered to make an app that would be available in cars that bring location-based deal alerts to drivers. The information from the app in your smartphone will be displayed on Ford’s dashboard. You can find more information on this here.

Granted the app might be fantastic in finding eye-popping deals on gas, restaurants, and department stores, the question here is why should this information be relayed to people while they are driving? According to a 2009 report by the National Highway Traffic Safety Administration, 5,474 people were killed and an additional of 448,000 were injured in motor vehicle crashes in the United States as a result of distracted driving. So do we need any more distractions on the road?

Photo credit: The Library of Congress via Flickr

1 comment:

  1. through technology mostly person who are driving can be easily distracted because they are focusing also to their gadgets..