Sunday, March 16, 2014

UX innovation

This is a great article on experience innovation.  

Excerpts from the article:
  1. Look at new ways to delight customers. Don’t think of products in terms of just features. A really good example is what Delta has done at Concourse G at Minneapolis-St. Paul Airport to create a unique travel experience for their passengers. Food can be ordered using interactive menus in the iPads inside the restaurants (the photograph on the right was taken by me while waiting at a Japanese restaurant at Concourse G). You can choose your dishes and swipe your credit card to make a payment and you are served within 15 minutes or less. This eliminates the need for a waiter to take your order and then to wait for your check. In addition to ordering food, you can also check the status of your flight, log into Facebook, and play games on the iPad. 
  2. Don’t ask customers what they need. They don’t always know what they need. This does not discredit the power of qualitative data or mean that users need to be eliminated from a product development process but instead implies that innovation should be user-focused and not user-led.
  3. Observe how customers behave and what makes them happy or sad (gets into emotional design and hedonomics).
  4. Assess what customers could do when a change is introduced.
  5. Think of a long term roadmap that balances smaller changes with long term investments that require more dramatic thinking. 

Thursday, January 23, 2014

Quantifying myself…

This is the age of the quantitated self.  Everyone is doing it and I wanted to try it as well.

I got a new Jawbone.  Worn around the wrist, this quantifier talks to my cellphone via Bluetooth and displays the number of steps I moved and the number of hours I slept on any given day.

I have never been a quantifier. I just exercise and have not felt the urge to measure. Further, I do yoga and kick-boxing regularly – both of which are difficult to quantify via steps. Given that, I did not see a real incentive in wearing a Jawbone. But I tried it on just to see whether it creates any behavioral modifications.

I have to admit that I did climb the stairs more and walked more when I wore it. I somehow wanted to please my Jawbone and get at least the 10,000 steps in. This was interesting because I wanted to please a non-living object. But was it really me that I was trying to please?

I was a bit annoyed that I had to take it off before a shower – that was now one additional thing that I had to remember to do. Further, I don’t normally wear jewelry or even a watch every day and having something around my wrist was a hindrance at first. I am warming up to this.

I have to admit that I took off my Jawbone before going on a vacation outside the States. I did not want to carry one additional thing that I had to charge. 

Now that I am back in the US, I have given my Jawbone another chance.